SEO & Compliance Guides
Expert guides covering SEO strategy, keyword research, backlink analysis, AI optimization, and EU accessibility compliance.
25 EU institutions tested for accessibility — how they score
In April 2026 we ran the same comprehensive audit on 394 EU public- and private-sector homepages. The 25 EU institutions scored a median of 67/100, and none reached our pass mark of 80.
Read the researchAI & GEO: Optimizing for AI-Powered Search
The emerging discipline of Generative Engine Optimization (GEO) — how to get cited by AI search assistants like ChatGPT, Perplexity, and Google AI Overviews .
Read MoreHow to Write an Annex V Declaration
Article 13(2) requires a public accessibility declaration. Learn the mandatory fields, format, and where to publish your Annex V statement.
Read MoreBacklink Analysis: Building a Stronger Link Profile
How to audit your backlink profile, identify toxic links, analyse competitor link strategies, and build authority — with the checklist below.
Read MoreCompetitor SEO Analysis: Spy, Compare, Outrank
How to systematically analyse competitor SEO strategies — from keyword gaps and content opportunities to backlink sources and tech stack — and how RankProof's domain comparison tool fits in.
Read MoreHow to Run a Complete SEO Audit
A practical walkthrough of every layer of a technical SEO audit — from meta tags and crawlability to Core Web Vitals and structured data — using RankProof's SEO tools.
Read MoreEAA Compliance Checklist for Websites
A step-by-step checklist to audit your website against every Annex I requirement, with practical guidance for each criterion.
Read MoreEAA Penalties and Enforcement
What happens if you don't comply? An overview of member state enforcement mechanisms, penalties, and the complaint process.
Read MoreEAA vs WCAG: Understanding the Difference
The EAA references WCAG but goes beyond it. Learn how Annex I requirements relate to WCAG 2.1 AA success criteria and what additional obligations exist.
Read MoreKeyword Research Strategy: From Discovery to Ranking
How to build a keyword strategy that drives qualified traffic — covering discovery, volume analysis, SERP intent, clustering with RankProof's keyword tools.
Read MoreWhat is the European Accessibility Act?
A comprehensive overview of EU Directive 2019/882, who it affects, and what it requires from businesses operating in the European market.
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